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Global Connection

Eufora/HERO for Men played to a full house for the company's annual Global Connection extravaganza, which featured Stylist of the Year Awards, hands-on workshops and beauty-drenched stage presentations.

January/February 2012 Find in
January/February 2012

Held at the Hilton San Diego Bayfront—a pebble’s toss from the Pacifi c Ocean— Eufora/HERO recently ignited the worlds of 700 attendees with two days of mainstage events and classes.

Basking in the beauty spotlight, Eufora Stylist of the Year awards were presented to Kera Spencer (Contemporary Classic); Shereen Hussein (Makeover), Anna Kufrejska (Men’s Trends), and Zoryana Popiel (Avant Garde). And after a full day of learning and viewing heart-stomping runway shows—including hunky HERO models and arty presentations of the four elements: Earth, Wind, Fire, and Water—attendees let loose at the James Bond Casino party. One of the greatest highlights of the event involved Childhelp—Eufora/HERO’s chosen charity—which received $100,000 in welcome dollars thanks to the efforts of the Eufora/HERO salon network and distributors, and an impressive donation by co-founders Don and Beth Bewley on behalf of their company.

Just some of the classes offered at this nonstop event: Trends in Razor Cuts, Trends in Long Cuts, Timeless & Heroic Men’s Cutting, High Fashion, and Long Hairdressing. “I was amazed to watch razor-over-comb techniques that produced seamless results on even short, tight cuts,” beams HOT Editor Jeryl E. Spear, who’s also a seasoned stylist. “I also learned how to razor-cut long hair by taking diagonal, over-directed sections, as opposed to combing them straight up or out.

I immediately went home and tried both techniques. They’re genius!” New Touch Up Texturizing Dry Shampoo collection, Details Spray Wax, HERO for Men Pliable Pomade and Firm Hold Gel made their debut at the Connection. (Eufora.net)

 
 
Fire   CEO and Co-founder Don Bewley welcomes attendees to Global Connection 2011.   Earth
Images: Evan Duning, Chief Photographer/Partner, The Dream Factory Los Angeles (TheDFLA.com)


 
Stylist of the Year 2011, Makeover: Shereen Hussein, Deeva Hair, Kitchener, Ontario, Canada   Stylist of the Year 2011, Men’s Trends: Anna Kufrejska, Deeva Hair, Kitchener, Ontario, Canada


 
Stylist of the Year 2011, Contemporary Classic: Kera Spencer, Michael’s Hair Body Mind, Mississauga, Ontario, Canada   Stylist of the Year 2011, Avant Garde: Zoryana Popiel, Michael’s Hair Body Mind, Mississauga, Ontario, Canada




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