Facebook Twitter Google Digg Reddit LinkedIn Pinterest StumbleUpon Email

Get it Straight!

Macadamia StraightWear's formaldehyde-free formula offers four months of straight tresses.

Thanks to Macadamia StraightWear, curls and frizz no longer have to spiral out of control, and a formaldehyde-free straightening process makes for a truly healthy hair experience. Designed for darker hair types (levels 6 and higher), StraightWear offers up to four months of straightening for dark haired beauties. Its magic formula contains no formaldehyde, thioglycolic acid, lye or other harsh chemicals. It also features an innovative ShineShield, which encapsulates hair to restore and rebuild it.

Delivering fast and long-lasting straightening, StraightWear cuts styling time in half. The two-part system makes styling a breeze: Purify Shampoo removes buildup and clarifies hair with botanical and citrus extracts, providing the perfect prep to The Smoother-featuring Macadamia's ShineShield technology (SST), a unique Acrylate Copolymer System that encapsulates hair with a restorative and flexible shield, which restructures and rebuilds.

Enriched with Macadamia Oil and Quinoa Seed Oil, StraightWear amplifies hair's moisture and strength and intensifies color and shine. Available via professional salons worldwide and at

Watch the video   

See More Stories

World-Class Hair & Beauty Magazine, Hair Style How-To Books & DVDs, Free Hair Style Gallery. New hair ideas. Best haircuts and styling tricks. Step-by-Step How-to hairstyle Guide. Most popular celebrity haircuts and how to get them. Expert advice on beauty and fashion.

Free App HOT by Hair's How Magazine
HOT Beauty Magazine
Subscribe to HOT Beauty Mag
Download on Apple iStore Download on Google Play
Free App Hair's How - Style Books (English)
Hair's How Style Books
Hair Styling How-To Books
Download on Apple iStore Download on Google Play