ADVERTISING - STRATEGIC AD PLACEMENTS
Since the inception of HOT Beauty Magazine in January 2011, I have had one important focus: connect pro-beauty companies
and our readers/users in the easiest, most direct manner possible.
I do this by strategizing with advertisers
on ad placements; including company websites in all articles and product descriptors
; and augmenting our website content to include advertiser-related tutorials
and product videos.
Equally important, our personalized social media
marketing campaigns on behalf of our advertisers ensure that we will always exceed their expectations in terms of publicity and response.
Our advertising program is all encompassing: When you purchase print advertising in HOT Beauty Magazine, all website postings and most social media efforts are included in your buy.
HOT Beauty Magazine Distribution
70,000 Regular Print Distribution
57,500 Mid- and High-end Salons
12,000 Beauty School Students
500 Beauty Distributors/Companies
115,000 Unique Visitors per issue
Total Distribution Per Issue: 185,000
Note: HOT Beauty Magazine distributes 7,000 additional print copies per year at trade shows and special events, including the North American Hairstyling Awards (NAHA).
7 Reasons why Advertising is Successful in HOT Beauty Magazine
- HOT Beauty Magazine is the ONLY magazine that gives its readers what they value most: 100 pages of more than 150 latest styles. It also includes original content, pure education and how-to's, as well as hairstyling news and reliable advice and motivation from industry leaders and top stylists.
TRANSLATION: "Your ads really reach the target."
- HOT Beauty Magazine is the ONLY magazine that is extremely well-read. Our constant surveys show
that each copy of HOT Beauty Magazine is read by 8 people on average.
TRANSLATION: "Your ads will be seen by more people."
- HOT Beauty Magazine is the ONLY magazine where ads last and offer real staying power. The magazine is stuffed with unique editorial and educational materials and simple yet valuable how-to's, which readers end up saving. They often revisit these issues and refer to the magazines while seeking styling innovation.
TRANSLATION: "Your ads will get added exposure."
- HOT Beauty Magazine is the ONLY bilingual U.S. salon publication targeted to Spanish speaking readers,
too - all how-to's are published both in English and Spanish.
TRANSLATION: "You don't need to advertise in two publications to target both English and Spanish audiences."
- HOT Beauty Magazine is the ONLY World-Class international hair publication in the U.S. & Canada,
backed by the successful European Hair's How & Beauty Magazine, published for over 20 years and a member of AIPP.
TRANSLATION: "Our global publications are successful and your ads will be too."
- HOT Beauty Magazine is the ONLY magazine that brings its readers high-quality content. The magazine is filled with full pages, which highlight the latest styles. Every issue offers topnotch education, making HOT's monthly debut a highly anticipated and longed for event.
TRANSLATION: "Your ads will be highly welcomed."
What Makes HOT Beauty Magazine Unique
HOT Beauty Magazine
is the only magazine in the U.S. that offers more than 30% of outstanding educational content for salon professionals. Each issue is dedicated to educational subjects such as those listed below that are of vital importance to today's beauty professionals.
a. NEW AND INNOVATIVE IDEAS
The latest trends in hairstyling are illustrated by showcasing the innovative work of top stylists worldwide. Styles for both men and women are included, along with styles for special occasions.
b. EASY-TO-FOLLOW INSTRUCTIONS
Simple step-by-step instructions are included in every issue. We're the only magazine in the US that offers this amount of "how to" material.
c. LEARN FROM THE BEST
Inspirational, in-depth interviews with well-known and respected stylists are featured.
d. UPDATES ON THE LATEST TRENDS
HOT features a catalog of professional hairdressing goods and accessories, along with valuable lists of books, magazines, and educational videos.
World-Class Hair & Beauty Magazine, Hair Style How-To Books & DVDs, Free Hair Style Gallery. New hair ideas. Best haircuts and styling tricks.
Step-by-Step How-to hairstyle Guide. Most popular celebrity haircuts and how to get them. Expert advice on beauty and fashion.