October, 2011 - Simply Smooth keratin products are the ones celebrities are clamoring for! After being introduced to the line on the set of the upcoming American Reunion (remember American Pie?), actresses Dania Ramirez, Mena Suvari, Tara Reid and Ali Cobrin have been demanding their Simply Smooth!! And, Big Brother's thirteen season big winner, Rachel Reilly, LOVES her magic potion! In fact, they have all been tweeting away about it!
Dania Ramirez, who has appeared in "The Sopranos," "Entourage," "Heroes" and X-Men and the upcoming Premium Rush, decided she liked Simply Smooth so much that she wanted to experience a professional Simply Smooth keratin treatment at American Culture, The Look Salon. Doreen Guarneri, The Look Salon owner and co-creator of Simply Smooth, consulted with Dania who said she was looking for her hair to be frizz free and more manageable, but not necessarily stick-straight. Doreen decided to use Simply Smooth keratin original on Dania, but first primed her hair in the back with Simply Smooth Designer Line pre-soft keratin primer to even out her curlier texture in order to create a synergistic foundation in which to begin. Doreen finished with a Simply Smooth Cure Tool designed to properly infuse the Simply Smooth keratin treatment into the hair. Dania was sent home with Simply Smooth tropical shampoo & conditioner, keratin replenishing between dry shampoo, keratin replenishing magic potion and calming balm to maintain a different array of styles. Results? Amazing!
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| Sisters Rachel Reilly and Elissa |
Rachel Reilly was introduced to Simply Smooth products through her sister, Elissa Reilly, a freelance hairstylist who was introduced to Simply Smooth when she was a hair model at a salon that was using Simply Smooth. She fell in love with Simply Smooth because, as she puts it, she FINALLY found a system that actually did what it claimed to do - smooth her unruly hair and make it easier to style. Elissa is an experienced editorial hairdresser who has also styled hair during Charlotte Fashion week and is the key hairstylist for the Afischl Clothing Company. According to Elissa, "After using the Simply Smooth system, I received compliments on my hair continually. Even after a length of time since last using the product, I continued to receive the benefits. I even feel Simply Smooth helped make my hair grow by keeping my ends from splitting."
Rachel, who holds a Bachelor of Science in Chemistry from Western Carolina University, was living in Las Vegas and had gone to a stylist who stripped her hair and left it very dry and damaged. Before starting Big Brother Season 13, Rachel went to Elissa because she was so upset that her hair was in such bad condition. Elissa told Rachel that the Simply Smooth system is what she needed! Elissa used the Simply Smooth keratin original treatment on her, and put her on a home maintenance system of Simply Smooth xtend keratin replenishing toning shampoo, deep conditioner and magic potion. As you can tell, using Simply Smooth has greatly improved the condition of her hair. Her hair is growing and looks healthy! Here's what Rachel had to say. "I LOVE LOVE LOVE your products, I use the shampoo, conditioner, and replenishing magic potion, my sister a stylist turned me onto them. She has BEAUTIFUL hair and I wanted her secret!"
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| Mena Suvari | Ali Cobrin |
About American Culture
American Culture is a hairdresser, family owned professional beauty business founded in 2001 by Louis and Doreen Guarneri. Their philosophy is to define the culture of hair care through a non-demographic approach that spans all generations and bridges all ethnicities. Their approach to product development is to create out of the box, high quality performance products that excite hairdressers and elevate their craft, along with at home maintenance products that enable consumers to replicate the salon look at home. All products are created with the highest quality ingredients and the integrity of the hair top of mind, and are never tested on animals. Located in Edgewood New York, all internationally distributed American Culture products are developed and tested at their own salon location - American Culture, The Look Salon. American Culture brands include Simply Smooth Keratin Treatments, Simply Smooth & Straight, Pure NV Botanical Keratin Treatments, Pure Color and Cure Tools.
Contact: Arlene Benza ● 631/242.3143 x12 ● abenza@americanculturehair.com
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