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Golden Globe Destination

2012 marks the 3rd year of Joico's Golden Globe Hospitality Suite

For the past few years, "THE" Hospitality Suite has been the lounge to be seen in at the star-studded Golden Globe awards. Since Joico was one of the headlining sponsors, guests at its luxury-oriented lounge were treated to topnotch hair styling as they were pampered by some of the industry's best stylists. Hosted at the Confidential Beverly Hills on January 9th, the elaborate celebration boasted a bevy of great beauty offerings, such as innovative products by Joico and expert hair care by George Papanikolas-a Joico stylist and celebrity colorist. Mixed drinks by Ciroc certainly ushered in a party vibe and fashion guru Lindsay Albanese set the style scene with a bit of fashion advice and some festive party dresses. For a perfect head-to-toe look, Zoom Teeth Bleaching and Lady Footlocker VIP Program products were on hand as well.

Of course, other lounges boasted their best beauty offerings as well, but "THE" Hospitality Suite's ultra chic lounge lured A-listers with its luxury products and top-tier services. It also calmed pre-event jitters by catering to guests in a relaxing, private retreat-like atmosphere. The star-studded guest list included a lineup of beauties, among them, Alexandra Breckenridge (American Horror Story), Carmen Electra, Stephanie Pratt (MTV's The Hills) and Twilight Saga teens Christian Serratos, Booboo Stewart, and Edi Gethegi. From manicures to soothing massages to a bit of bubbly, "THE" Hospitality Suite truly had something special for every special someone. Well-coiffed guests left with VIP bags filled with Joico goodies, including K-PAK RevitaLuxe and Smooth Cure.

Guests get
Guests get "decked out" at THE Hospitality Suite.


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