TIGI Hair Reborn unveils some news on its latest spokesmodel, gymnastic medalist, Nastia Liukin. TIGI is embarking on a multi-year deal with Liukin, involving the blond beauty in many facets of the brand, including campaign advertising, social media, consumer promotions and appearances, as well as a co-branded product collection.
A loyal fan of TIGI, Liukin sent a snapshot of her personal product collection with an array of TIGI products and exclaimed how much she adored them. Now, TIGI plans to integrate Liukin into some of its business activities and will provide a sneak peek into her fast-paced life.
"At TIGI our business is built on our dedication to hairdressing, but we thrive on being different and our culture is disruptive and progressive.
We develop and specialize in products and tools that encourage creativity, expression and individuality - traits that Liukin embodies," says Vince Davis, General Manager, TIGI North America. "It's rare that you find a spokesmodel or partner that truly believes in your products. Her undeniable beauty, style and passion for life make her a perfect personality for our brands."