Hollywood's elite were spotted at The Matrix Style Suite within the GBK Oscar's Lounge in Beverly Hills during Oscars weekend.
Matrix Artistic Director Ammon Carver was on hand to help create glam do's and offer personal consultations to a host of celebrities, including Penny Marshall, Actor Rex Lee of "Entourage" and Wendi McLendon-Covey from "Bridesmaids." Ammon also offered customized strategies to keep stars' locks looking their best using Matrix's Biolage, Total Results and Design Pulse collections.
Ammon invited each "guest" for a personal discussion about their hair challenges. He then prescribed some magic solutions from the Matrix portfolio. Bruce McGill of "Lincoln" left with Design Pulse Messy Couture for his strands, and the new Total Results Blonde Care collection-Shampoo, Weightless Conditioner and Flash Filler Sheer Mist-for his wife's flaxen locks.
David Costabile, also of "Lincoln" fame, enjoyed the moisturizing benefits of the Biolage Hydratherapie collection.
Finally, Ashley Williams from "How I Met Your Mother" was sporting a great textured bob. Ammon decided that Matrix Exquisite Oil Replenishing Treatment was the perfect treatment to control flyaways and enhance her textured cut.
|The Matrix Style Suite|
Over the course of the two days, Ammon also met with dozens of other luminaries, including Richard Kind from "Argo," Bruce Greenwood of "Flight, CCH Pounder from Avatar and The Shield," Rex Lee from "Entourage" and "Suburgatory," boxing champion Sugar Ray Leonard and "Melissa & Joey's" Joey Lawrence. Ammon also chatted with Evan Handler, aka "Harry" from "Sex and the City." Though the actor is bald, Ammon loved the way a few drops of Matrix Exquisite Oil made his scalp look and feel healthy and refreshed.
Each guest who visited the Matrix "pop-up" styling station received a gift bag full of Matrix products.