September 2011 - What will be the hottest hairstyle trends? Based on the looks spotted at New York Spring 2012 Fashion Week, as well as this year's annual Emmy Awards, Ammon Carver, Nick Stenson and Franco Della Grazia - professional artists for Matrix - have identified four key trends which they believe will influence celebrities and style-conscious women everywhere.
Giddy, Glamorous Waves
Hollywood glamour waves, tossed exuberantly over one shoulder, topped many of the sassy, sexy style collections during Fashion Week. According to Matrix Artistic Designer Franco Della Grazia, who created looks like this for designer Betsey Johnson, this "glam-with-whimsy" feeling is perfect for lighthearted spring styles and will undoubtedly be embraced by celebrity style divas like Christina Aguilera and Jennifer Lopez. Deep side parts and crisply defined waves characterize these styles. Hair is swept over one shoulder and pinned behind the ear to keep strands in place.
The high-class waves will be complemented by bombshell colors-like vixen red, smoky brunette and "platinum card" blonde. To maintain vivid color, Della Grazia recommends products created specifically for color-treated hair, like Matrix Total Results Color Care Shampoo and Conditioner. "These formulas help preserve brilliant color, even after 45 washes," he notes. To add crisp definition to waves while taming frizz and flyaways, he suggests using a combo of styling cream and shine-enhancing serum like Matrix Design Pulse Loosely Defined Texture Cre'me and Mix In Shine Brilliant Serum.
Mad, Mod Beehives
"The beehive is back," declares Matrix Artistic Director Ammon Carver, but with a twist. "At shows like Diane Von Furstenberg," he explains, "high bouffants evoked the cool retro-elegance of Mad Men's Christina Hendricks. But rather than traditional sleek and solid shapes, these hives are roughed up and romantic, with lots of texture and even wisps and flyaways."
A two-toned color scheme-darker on the sides, lighter on top--give these styles a punk-rock spin. Light teasing is essential when creating these looks and the ideal tools are products like Matrix Vavoom ShapeMaker Medium Hold Hairspray.
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| Kate Bosworth |
Patent Leather Ponies
"Ponytails will gleam next season," says Nick Stenson, Matrix Artistic Director-a trendy, high-shine finish that was seen at many designer shows, including Derek Lam.
Inspired by the sleek style of celebrities like Kate Bosworth and Gwyneth Paltrow, "the finish on these styles is so glamorous," says Stenson. "It's like the intense reflection you'd see on an Italian sports car."
Close fitting, neat and chic, shiny ponytails will be the perfect punctuation for many of spring's clean, timeless sportswear collections.
Stenson recommends combining Matrix Design Pulse Glow to Pieces Shine Wax and Mix In Shine Brilliant Serum to damp hair to produce high shine.
And he adds, "It requires healthy, well-hydrated strands to wear this look well." Try Matrix Total Results Moisture Cure 2-Phase Treatment.
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| Mary-Kate Olsen |
Scalloped Edges
Braids have played a predominant role in hairstyles for several seasons and the trend continues according to Della Grazia.
For spring, look for plump and glossy braids edging hairlines, as shown by designer Lela Rose, where they provided a folksy framework for the designer's easy and elegant fashions.
"There were many extremely feminine silhouettes, prints and colors in this season's collections," comments Della Grazia, "and a single accent braid embellishes these styles beautifully."
The look is likely to be sported by boho-chic celebrities like Mandy Moore, Nicole Richie, Mary-Kate and Ashley Olsen. "Braids are best when they're smooth and defined," remarks DellaGrazia. He recommends Matrix Total Results Curl Super DeFrizzer Gel and Sleek Silk Wonder Smoothing Oil on damp hair.
About MATRIX
MATRIX, the leading professional haircare and haircolor company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: Biolage, ColorSync, Design Pulse, Logics, SOCOLOR, Total Results, Vavoom and Wonder Brown. (MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers.)
For additional information, please contact Kate Smyth (212) 984- 5064 ksmyth@matrix.com.
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