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BEAUTY & FASHION
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PERFECTLY FITTING
PERFECTLY FITTING
by OSCAR DE LA RENTA

Once a young artist, he grew up to create THE quintessential bridal gown…every woman´s wedding dress dream.

THE PERFECT MARRIAGE OF BUSINESS & PLEASURE
THE PERFECT MARRIAGE OF BUSINESS & PLEASURE
by Judy Johnston-Scroggs

Meet Adam & Janine Shuman of JRS Superstar: educators, salon owners, and creative directors wedded to their success in the wedding business…

FLAT IRON TECHNOLOGY CLASS
FLAT IRON TECHNOLOGY CLASS
by Laura Carson Miller

Tourmaline Crystal-Ionic Technology-NanoFusion-Far-Infrared Rays
…Science fact or science fiction? Get your flash cards out!


BETH MINARDI: BIG-NAME SALONS BATTLE BACK!
BETH MINARDI: BIG-NAME SALONS BATTLE BACK!
by Naomi Mannino

Learn from the master colorist herself, that we´re all in this economy together, and see how the tough get going when the going gets tough in the salon!

A PUBLIC RELATIONS SUPER-HERO
A PUBLIC RELATIONS SUPER-HERO
by Naomi Mannino

As a salon or hair product company, your needs for press representation will ebb and flow depending on your business goals. But how do you know what your need and why it´s important? That is the question! We´ve asked four expert hair and beauty public relations super-heroes to explain the ins and outs of the hair and beauty public relations business and how it can make your brand STRONG!

DIY PR
DIY PR
by Naomi Mannino

Whether you have a separate PR campaign or not, there is much YOU can do to power up your brand in the media´s and consumer´s eye.

DON´T MEAN TO BURST YOUR BUBBLE...
DON´T MEAN TO BURST YOUR BUBBLE...
by Naomi Mannino

BEAUTY EDITOR´S PR PET PEEVES: ARE YOU AN OFFENDER?




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