Sam C. Robinson has been appointed Chief Value Officer of The Sam Villa Company. Robinson joins founders Sam Villa, Kurt Garehime, and Beth Carson to round out the executive management team. Under the newly restructured organization, the executive roles of the founders and leadership team also consist of Sam Villa, Founder and Chief Creative Officer; Kurt Garehime, Founder and Chief Strategic Officer; and Beth Carson, Founder and Chief Business Development Officer.
Robinson will be responsible for guiding the company to its next phase of growth in the professional and consumer channels. He will oversee the finance, operations, marketing, and sales departments. "My thought in creating the title of Chief Value Officer was a CEO with a more intensified focus on service-guided leadership that puts at the forefront value creation for shareholders, strategic partners, employees and ultimately, the constant reminder that we are customer centric. It serves to remind myself and all stakeholders to challenge ourselves to add value - not only in strategic initiatives but in every meeting, every decision and every interaction," says Robinson.
His appointment comes after a brief time as consultant to Sam Villa where he performed a complete business assessment and strategic analysis of the company's brand, products, and channels. His permanent role is well timed to manage the company's growth strategies in the professional market within the SalonCentric and independent distribution channels, and in the company's growing salon retail and chain retail opportunities.
Robinson brings extensive experience in executive level operations management and leadership roles with Sears Roebuck, Mervyns, and Greenbacks-a value retail operation, which under his leadership, grew to 100 locations before the successful acquisition by Dollar Tree. During his tenure with Sears, Robinson was responsible for leading a $420 million division and was instrumental in the highly recognized turn-around marketing program known as "The Softer Side of Sears." At Mervyns, Robinson opened the Colorado market entry before assuming responsibility for the largest revenue and profit producing division in Northern California and Nevada.
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