Attracting global tastemakers and New York fashionistas alike, Harlem's Fashion Row (HFR) is the event for designers of color during New York Fashion Week.
For the first time, Design Essentials will sponsor the HFR Fashion Show and Style Awards.
Now in its seventh year, the event provides a voice for designers of color through a creative platform that enables the designers to sell and present their collections to key leaders within the fashion industry. This season, Design Essentials takes the helm as the haircare sponsor, providing a complete collection of products to achieve the captivating looks that will grace the runway on Saturday September 6th.
Models will rock styles created with Design Essentials Salon Systems Sleek Max Edge Control and Hydrience Argan Collection comprised of the Hydrience Argan Hair Repair Oil, Hydrience Argan Moisturizing Creme and Hydrience Argan Moisture Replenishing Mist.
The top-selling products from the Natural line will also be in rotation for models, such as the Honey & Shea Edge Tamer, Honey Curlforming Custard and Almond & Avocado Leave-In Conditioner.
"Not only are we looking forward to the creativity of the fashion designers, but we can't wait to witness the innovation of the hairstyling team and the looks they're able to create with Design Essentials products," says Taydra Mitchell Jackson, Marketing Director for Design Essentials.