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SALON LIFE: BUSINESS
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Alexis and David Thurston
Fall 2015 Find in
HOT Mag
Come Fly With Us
Known as the premier salon for education, environment and culture in the San Fernando Valley, Butterfly Loft Salon ● Spa has created a new paradigm for booth rental salons and salon suites.

Vibrant. Passionate. Progressive. These are only three of the many dynamic adjectives that describe Butterfly Loft Salon ● Spa, which now occupies over 10,000 square feet of space on Ventura Boulevard, the sweet spot for upscale businesses in Encino, California.

How to Collect Better Testimonials
May/June 2015 Find in
HOT Mag
How to Collect Better Testimonials
One-liners may get a comedian a few laughs, but for your salon...not so much.
by Valorie Reavis, Founder of Linkup Marketing and Shout Lounge

How many times have you written a testimonial for your clients and then simply had them approve it? Wait...don't answer that.

This color work by Toni Rose Larson had a total social media reach of 500,000 users
May/June 2015 Find in
HOT Mag
Insta-Success!
Use Instagram to attract new clients to your salon.

This color work by Toni Rose Larson had a total social media reach of 500,000 users, created relationships with publications and manufacturers and attracted 12 high-ticket, fashion-color clients to her salon!

Martin Hillier
Marking a Milestone
Martin Hillier, the International Artistic Director for Senscience, celebrates a milestone 40th year anniversary in the industry


Russ Felker and Irvin Brown
New Hires at SureTint
Irvin Brown and Russ Felker join SureTint Technologies


Saurabh Nayyar
Executive Appointment at Macadamia
Saurabh Nayyar was appointed new Chief Financial Officer


PBA Highlights
PBA Highlights
A recap of some of the highlights from the recent PBA show





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