Future growth of nail services is assured for those who get involved with the soak-of gel color trend - sooner rather than later. To wrap your arms around the growth potential, consider this: Only 5% of women throughout the world wear acrylic or traditional gel nail enhancements, and yet all women want the benefits provided by these services - long-lasting nail color and strong, break-resistant nails.
Soakoff gel color allows clients to keep all of their nail growth by eliminating peeling, breaking and shattering, and have their polish look as vibrant and shiny as the day it was put on for up to three weeks. Gel color is applied in two thin layers, the same way that you would apply nail polish. And the moment the nails are cured, soak-off gel color is completely dry and smudge-proof.
Your current clients, women that stopped going to nail salons years ago, and even those who’ve never stepped inside a nail shop, will soon be asking for this service by name. If your nail techs aren’t all over this service, you need to have a heart-to-heart with them right away. Soak-off gel color isn’t a craze, it’s a long-lasting trend that’s reshaping our industry. Worldwide, this new service has already gained such momentum that if you aren’t offering soak-off gel color manicures and pedicures, you’re already losing business in your marketplace.
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