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Aveda Earth Month Report

EARTH MONTH 2010: WE’VE REACHED OUR GOAL! We’re pleased to announce that we’ve raised $3.7 million, exceeding our goal of raising $3.5 million for global and local clean water projects this year. This brings us to a cumulative total of $18 million raised since 1999.

ALL FOR ONE GREAT CAUSE Reaching this goal means touching the lives of 34,000 families worldwide by helping Global Greengrants fund water projects like these: converting 50,000 acres of land to sustainable agriculture; protecting or improving 550,000 people’s access to clean water; supporting 16,000 women to be activists for clean water in their communities; enabling 275 communities to take action against toxic industrial pollution; and hundreds of other projects, like those listed below, that have helped protect water rights and water access around the world.

EARTH MONTH 2010 WATER PROJECTS INCLUDE:

• Protecting water quality of the Mississippi, Columbia and Potomac Rivers for people and wildlife
• Developing plans for ecological restoration of Florida’s Everglades
• Promoting water conservation programs in the Rocky Mountain region
• Protecting the freshwater resources and cleaning up toxic contaminants in the Great Lakes
• Protecting and enhancing water quality of beaches in Califoia and New Jersey
• Supporting coastal communities impacted by the Gulf oil spill and advocating for effective and thorough clean-up
• Building water systems and sanitation facilities in East Africa
• Developing community-based water systems in Madagascar and India
• Building rain-saving water cellars and providing accessible drinking water to rural villages in Northwest China
• Supporting the construction of water systems in Nepal and Ethiopia

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