Brunette Evolutions -
Jessica Szohr
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Brunette Evolutions

Joico celebrity spokesperson George Papanikolas creates new brunette hues for Jessica Szohr, Maria Menounos and Khloe and Kourtney Kardashian

Spring has arrived and beauty buffs everywhere are looking to lighten up. That goes for some of Hollywood's most high-profile brunette bombshells as well-including Khloe and Kourtney Kardashian, Jessica Szohr and Maria Menounos.

In an effort to create a quartet of lighter, creamier brown shades, Joico Celebrity Spokesperson George Papanikolas recently "evolved" his celebrity brunette clients while using Joico Vero K-PAK Color and the new Joico Base Breaker Cool.

Jessica Szohr: Sunkissed Chop

Since supermodel Karlie Kloss chopped off her long locks a few months ago, celebs on both coasts have been opting for shorter, carefree cuts. For Gossip Girl star Jessica Szohr, Papanikolas's colleague-celebrity cutter Jen Atkin-created a sexy "lob" that Papanikolas enlivened with a few sunny ombré streaks.

Less is more when it comes to highlighting a one-length bob and for Szohr, Papanikolas only colored four foiled sections-two around the face and two off of the parting.

He then backcombed the highlighted sections and painted Joico VeroLight Lightening Powder + 20 Volume developer onto the ends.

After processing the highlights, he glossed this beauty's hair roots to the ends with Joico Vero K-PAK Chrome 1/2 N9/Beach Sand + 1/2 G9/Spun Gold + Activator for a rich and sparkling chocolate and butterscotch combination.

Maria Menounos

Maria Menounos: Creamy Brunette

The new Base Breaker Cool from Joico gently lifts hair one level in 10 minutes, and at the same time, deposits a cool tone that cancels out unwanted warmth.

To brighten the Extra host's brunette shade and produce a chocolaty hue with honey-toned highlights, Papanikolas applied Joico Base Breaker Cool + 20 Volume developer to the regrowth area and balayage highlights using Joico VeroLight Lightening Powder + 40 Volume developer to wide sections around the face and emanating from the part.

After processing, he glazed all strands with Joico Vero K-PAK Chrome 1/2 N9/Beach Sand + 1/2 Clear + Activator.

Kourtney Kardashian

Kourtney Kardashian: Cool Highlights

Like Menounos, Kourtney's dark locks got a similar bump with Joico Base Breaker Cool.

Papanikolas created balayage highlights, using Joico VeroLight Lightening Powder + 40-volume developer.

He then placed the highlights around the face and the part, starting with a fine, delicate application at the root and gradually widening each highlight as he progressed to the ends for a smooth, flowing, natural effect.

After processing, he glossed Kourtney's hair with Joico Vero K-PAK Chrome N9/Beach Sand + Activator to blend the highlights with the base and maintain a cool overall tone.

Khloe Kardashian

Khloe Kardashian: Brighter Brown

Khloe opted for golden highlights and a lighter, all-over effect that's ideal for warmer weather.

To achieve the look, Papanikolas applied Joico Vero K-PAK Chrome 1/2 N6/Caramel + 1/2 G6/Sandalwood + Activator to all strands.

Then he used Joico VeroLight Lightening Powder + 20-volume developer to create fine, ombré slices on the ends, throughout the head.

After lifting the highlights to golden blonde, he blended the base color and highlights with a glaze of Joico Vero K-PAK Chrome 1/2 N9/Beach Sand + 1/2 Clear + Activator.

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