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From left: Revlon Brand Ambassador Olivia Wilde smiles alongside SoulCycle instructor Melanie Griffith.
Revlon Rides to the Rescue
Co-hosts Revlon Brand Ambassador Olivia Wilde and Revlon Artistic Director Gucci Westman led the Revlon Brilliant Strength SoulCycle fundraising rides


Guests enjoyed manicures from China Glaze; Photo courtesy of Wish Upon A Teen
A.I.I. Charity
Beauty brands suit up to help women battling cancer


Cancer Benefit
Cancer Benefit
Children With Hair Loss Hosts 9th Annual Fall Charity Ball Fundraising Gala


So.Cap. Thinks Pink
So.Cap. Thinks Pink
So.Cap. Original USA Hair Extensions battles breast cancer with its flirty, feminine offering of pink hair extensions


Joico`s `2 for $22` Hairspray Duos
Thinking Pink
Joico embarks on its annual mission to support breast cancer initiatives


Curt Darling poses with Number 4 glamour model McKenzie who was also crowned Miss Oklahoma.
Goodwill in Oklahoma
Number 4 High Performance Hair Care generously raised revenue to aid those impacted by the Oklahoma disaster.


Hope for the Breast
Hope for the Breast
If it's October, it must be pink.

According to Breastcancer.org, About 1 in 8 U.S. women (just under 12%) will develop invasive breast cancer over the course of her lifetime.

That's a rather devastating statistic.

About 39,520 women in the U.S. were expected to die in 2011 from breast cancer, though, luckily death rates have been decreasing since 1990-especially in women under 50.

These decreases are thought to be the result of treatment advances, earlier detection through screening and, of course, increased awareness.





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