In a wave of solidarity, 110 Sexy Hair employees from all over the United States met in sunny Santa Monica, Calif. on August 22nd to shore up support for the company's philanthropic partner, Look Good Feel Better-a nonprofit organization that helps those with cancer.
For every mile employees completed at the Walk-A-Thon, Sexy Hair donated $10 to the cause.
By the end of the hour-long walk, approximately 402 miles were completed; roughly the distance between Sexy Hair headquarters and the California State Capital in Sacramento.
|Sexy Hair employees enjoy a dip in the ocean.|
"The names on the back of our shirts are friends, family members and colleagues who have either battled or lost their fight to cancer," says Karl Heinz Pitsch, CEO and President of Sexy Hair. "This walk was not only personal; it was about showing respect, expressing our support and demonstrating our commitment to everyone who has had to endure this diagnosis with hope that eventually the new names on the back of the shirts diminish and eventually disappear."
Since its partnership, Sexy Hair has raised over $500,000 for Look Good Feel Better through its annual walk-a-thons, national cut-a-thons, warehouse sales and proceeds from specially marked Breast Cancer Awareness cans.