PRAVANA will sponsor the upcoming Natural Hair Revolution Competition, which will be held August 18, 2013 at the posh Four Seasons Hotel in St. Louis.
Hosted by Uhuru Salon, the annual competition and natural hair expo serve as a platform for local hair salons, stylists, barbershops, and barbers to spotlight their talents while competing for awards and cash prizes.
PRAVANA will provide an assortment of hot products from its award-winning ChromaSilk and ChromaSilk VIVIDS professional lines-the official color lines to be used by contest participants.
The PRAVANA ChromaSilk collection is renowned for delivering superb results including 100% gray coverage and added protection, strength and shine courtesy of keratin amino acids. Beyond its outstanding performance, the ChromaSilk collection also provides variety, offering a full range of 101 distinctive permanent colors.
ChromaSilk's VIVIDS range offers 10 vibrant, long-lasting direct-dye colors and a newly introduced Clear, which can be added to any of the classic VIVIDS shades to soften and lighten hues.
In addition, a PASTELS line featuring five soft yet sultry shades is also offered.