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Sample Strategy

Cosmoprof North America introduced BEAUTIQUE to its exemplary program of new initiatives.

The first beauty trade show to debut a customized sampling model, Cosmoprof North America gained vast nationwide recognition with the plan and other trade show organizers are following suit.

The exhibiting brands had the opportunity to participate in the first-ever one-stop beauty sampling concept. Once at the sampling bar, attendees could hand-select seven deluxe samples from 20 featured exhibiting brands in exchange for a small charitable donation that would benefit CITY OF HOPE.

HCT Packaging created the luxurious box and packaging materials for Beautique.

Via the program, Cosmoprof North America raised $11,000.

As the official BEAUTIQUE sponsor, HCT Packaging produced the luxurious, high-end box and packaging materials exclusively for this new beauty initiative.

Brands included U R Curly, ORLY, RUSK, Sebastian, Wella, XFusion Keratin and beyond.

Cosmoprof North America 2014 will be held July 13 - 15 at the Mandalay Bay Convention Center in Las Vegas.