Cutting, styling and finishing demos graced the ColorProof stage at the recent (and exclusive!) Sweis education event.
Fifty salon owners and stylists flocked to Santa Monica, Calif.'s stylishly nautical Sheraton Delfina Hotel to be inspired by ColorProof International Artistic Director, Phillip Wilson and ColorProof Platform Artist, John Bertorelli. These engaging hair icons took guests through classic cuts, styles and updo techniques for the onset of the summer 2013 wedding season.
All models were prepped at Salon Viva nearby in Santa Monica with ColorProof products from prep, foundation, to finish.
According to Karl Sweis, CEO/Founder of Sweis Professional Salon & Spa Products, "The ColorProof line has been a big success, especially within Southern California for many of our top A-list salons. It really took off when they introduced the CrazySmooth System, designed to create remarkably smooth, extremely shiny hair with zero frizz."
|From left, Brandon Ketz, John Bertorelli and Phillip Wilson of ColorProof with Karl Sweis.|