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Revlon Rides to the Rescue

Revlon Brand Ambassador Olivia Wilde and Global Artistic Director Gucci Westman co-hosted a coast-vs-coast SoulCycle ride in New York City on April 5th to benefit the EIF Revlon Run/Walk For Women.

They also celebrated the launch of Revlon Brilliant Strength Nail Enamel.

For every person who joined in on the east coast's New York City ride and the west coast's Santa Monica, Calif. ride, Revlon donated $100 to the cause.

The event was to benefit the EIF (Entertainment Industry Foundation) Revlon Run/Walk for Women.

Started in 1994, the event has grown to become one of the nation’s largest fundraising events.

To date, the Run/Walks (in LA and NY) have distributed over $68 million for cancer research, treatment, counseling, and outreach programs.

Thanks in part to these funds, new treatments are being developed and lives are being saved.

From left: Olivia Wilde, Julia Goldin, global chief marketing officer and EVP , Revlon and Global Artistic Director Gucci Westman. Photos by Marion Curtis, Starpix; courtesy of Revlon