Partners in Beauty


Farouk Systems commemorates 9 years of partnership with the Miss Universe Organization as the "Presenting Sponsor" for the 2012 Miss USA Pageant.


The pageant will return to the glitzy city of Las Vegas for its 61st showing, which will debut live on NBC, June 3, 2012 at 9 p.m. ET. Planet Hollywood Resort & Casino's Theatre for Performing Arts will be the setting for this glamorous event, which will present a lineup of beauties from all 50 states and the District of Columbia.


The contestants will be judged in three categories, including swimsuit, evening gown and interview. Although there will be many winning candidates, only one contestant will be crowned Miss USA 2012.

As official sponsor, Farouk Systems will send 11 Creative Artists Team members to the pageant to style the 51 contestants for all preliminary events and photo shoots, and during the live telecast.

"From the creation of ammonia-free hair color to environmentally friendly goods, Farouk Systems continues to sit at the forefront for creative hair products fit for a queen," says Paula Shugart, President of the Miss Universe Organization. "Pageants feature women with every different hair type imaginable and no matter what the challenge; Farouk has a product to make their hair look amazing."