Hollywood Beauty


Joico and Angeleno magazine teamed up for "Red Carpet Ready," an exclusive event that was held at the luxe Ritz Carlton Spa. Along with other beauty services, some of Tinseltown's elite were treated to a bit of pampering and some insider information such as coveted beauty tips from top professionals. The beauty-focused event was organized to help guests prepare for the festive weekend ahead, which was filled with star-studded Oscar parties. "Red Carpet Ready" was the theme at the spa, where all types of beauty reigned. From perfectly polished manicures and professional makeup application to achieving glamorous Hollywood hair, the spa event offered a variety of services such as eyelash extensions, massages and even brow waxing.

To get hair camera-ready, Joico Guest Artist Cherry Petenbrink and fellow Joico stylists, Emma Sheahan and Guy Tang gave fabulous blowouts and provided helpful styling tips. Of course, some much needed Joico products were gifted to guests to help keep their locks looking radiant. The goody bag included mini-sizes of Joico's Smooth Cure, along with other vendor products. Some lucky VIPs were treated to full-size Joico Smooth Cure Shampoo and Conditioner plus K-PAK RevitaLuxe.

Hair professionals work their magic in primping guests
 
Party-goers get ready to shine
Hair professionals work their magic in primping guests   Party-goers get ready to shine