Preserving Platinum
Maintain clients' platinum locks with these tips from Redken Hair Color Consultant David Stanko.

Everyone is doing it. First Miley, then Beyonce and now Adam Levine. Rocking platinum hair is the latest craze, and maintaining it is important.
Redken Hair Color Consultant David Stanko has the inside scoop on the art of achieving the perfect platinum. 

"Every cool dude does it at least once: either a buzz or going blonde," says Stanko. "In this case, I would use Redken Flash Lift Maximum Power Lightening Powder and a 30 volume developer to lift Adam's medium-brown hair to pale yellow. Then, I would use Shades EQ to tone and keep it cool. Of course, guy or gal, Redken's Blonde Idol is a must to maintain."

Locking in Color

Care is key in keeping clients platinum up to par. Now that the sun is here, they'll need products to maintain their tone and protect it from the sun's harmful UV rays. Redken's NEW Blonde Idol haircare range delivers a revolutionary specialized haircare treatment that is ideal for keeping platinum in tiptop shape.

Sulfate-Free Shampoo: This pH balancing, extra-gentle shampoo gently cleanses and strengthens to maintain the hair's integrity.

Custom-Tone Violet Conditioner: Light enough for even the finest blonde hair, this custom-tone conditioner releases a custom calibrated blend of color-depositing and conditioning dual-chamber formulas to help maintain tonality. The violet contains kerabond, violet leaf extract, and lactic acid to strengthen and neutralize brassiness for cool blondes.

BBB Blonde Multi-Benefit conditioning spray: To balance, beautify, and brighten blonde hues, spritz in this lightweight leave-in or rinse-out multi-benefit conditioner. Mask nourishing rinse-out treatment: This lightweight, nourishing formula targets porous, damaged areas with intense hydration and smoothness to renew softness and amplify shine.

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This arsenal of Redken products will surely keep platinum hues bright!