Well Red!
High above the avenues of Oklahoma City, a gorgeous redhead is turning heads. The billboard is for Balliets-the city's trendiest clothing boutique, which brings fashionistas prestige brands such as Prada and Jimmy Choo. The model is stunning and her haircolor, created by Beth Minardi Signature Artistic Colorist Kody Job, is a true showstopper!

Rich, luxurious and shiny, this radiant red hue was created with a carefully curated selection of Beth Minardi Signature shades, using Job’s “sexy smudge” technique, which produces realistic, natural-looking reds. “This color design is the perfect example of what Minardi has always taught—that perfectly balanced reds must be deeper at the roots and lighter and brighter on the ends,” says Kody. “It also shows how the right color can take a pretty girl and make her even more gorgeous!”

Recreate the Color:

Kody first highlighted his model’s Level 6 dark blonde hue with Joico Vero K-PAK Creme Lightener + 5-volume developer, placing the highlights around the face, off of the parting and in a few interior sections close to the face.

He then applied Beth Minardi Signature Demi-Permanent Creme 7NCG/Peach Bellini to the remaining strands. After processing, he shampooed and conditioned the hair with Minardi Luxury Color Care Pre-Wash, System One Weightless Wash and After Wash and dried it thoroughly.

Next, he mixed two Beth Minardi Signature Demi-Permanent Liquid formulas:

He then applied these two formulas to all strands, “smudging” where the shades met on the hair strand in order to blend, and then processed, shampooed and conditioned the hair once more.

Finally, the star colorist applied Minardi Luxury Color Care Root Lift Mist to the roots and a mixture of Abundance Volumizing Foam and Glisten Color Reflecting Drops to the midlengths and ends. After blow drying with a large round brush for smoothness and volume, he set strands on large magnetic rollers for extra body, allowed the hair to cool completely, removed the rollers and gently brushed through.

He polished off the look with Finish Flexible Finishing Spray for touchable hold. Now that’s well “red!”

Radiant reds!