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What's His Style?

American Crew, the leader in professional men's grooming products, identifies distinct male style personalities, hairstyles that go with their manly charms and how to stick their looks in a flash.
American Crew Male Style Personality: Strong American Crew Male Style Personality: Intrigue American Crew Male Style Personality: Biker American Crew Male Style Personality: Blues American Crew Male Style Personality: Route 66 American Crew Male Style Personality: Dandy
American Crew Male Style Personality: Strong

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American Crew Male Style Personality: Strong

"Dream as if he'll live forever; live as if life ends today."

Never waste time trying to give him the latest trendy hairstyle for men. Casual, classic styles devoid of obvious labels are the Strong man's fashion forte.

Hair How-To:
● Towel-dry hair and aggressively distribute American Crew Fiber from scalp to ends.
● Finger comb the front off the face and smooth the sides with the palm of the hand, maintaining natural imperfections. Allow to air-dry.
American Crew Male Style Personality: Intrigue

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American Crew Male Style Personality: Intrigue

"Make your story a story worth telling."
Living life as Agent 007-real or imagined-the Intrigue Man is a classic dresser with a definite flair that turns heads and creates strong male appeal.

Hair How-To:
● Apply American Crew Firm Hold Styling Gel and distribute it from scalp to ends.
● Direct hair off the face and allow it to air dry.
● Once dry, apply Grooming Cream throughout the entire head and comb the hair off the face and flat at the crown for a modern shape.
American Crew Male Style Personality: Biker

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American Crew Male Style Personality: Biker

"He likes to live on the edge and needs his hair to follow."
We adore this bad boy of the men's style world. The Biker loves urban fashions with an underground twist and clipper cuts that are sharp and bold to mirror his personality.

Hair How-To:
● Dry hair and apply a liberal amount of American Crew Grooming Cream to get a high shine with high hold.
● Brush the hair to evenly distribute the Groom Cream and allow to air dry.
American Crew Male Style Personality: Blues

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American Crew Male Style Personality: Blues

"Freedom is the territory; he's the explorer."
The Blues man is a classic dresser with a casual twist, loves quality, abhors bow ties, and doesn't mind fussing with his hair-once a day.

Hair How-To:
● Wash, condition and thoroughly towel-dry hair. Apply American Crew Superglue from roots to ends and comb to evenly spread the product.
● Create the pompadour shape by combing the hair up and off the face.
● Comb the sides up and back to create the desired silhouette. Allow hair to dry naturally.
American Crew Male Style Personality: Route 66

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American Crew Male Style Personality: Route 66

"It's not where he is that matters; it's how he got there."
The Route 66 man is spontaneous, casual and always primed for adventure.

Hair How-To:
● Towel dry hair and apply American Crew Firm Hold Styling Gel from scalp to ends. Comb to evenly spread the Gel.
● Create a pompadour shape by pushing the hair up and off the face.
● Let hair dry naturally, then brush Molding Clay evenly through the hair, creating the final shape.
American Crew Male Style Personality: Dandy

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American Crew Male Style Personality: Dandy

"His sensitive side never looked so good."
He's the perfect partner for a mad shopping spree. He also has more grooming products than you!

Hair How-To:
● Apply American Crew Boost Cream throughout the entire head.
● Blow-dry hair up and off the face, using fingers to direct the action.
● Apply Boost Powder to dry hair, separating sections with one hand as you add powder with the other. Apply down to the scalp for maximum effect.


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