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Australian stylist, Jules Tognini was named "Male Hairdresser of the Year" at the 2013 Australian and New Zealand Schwarzkopf Hair Expo Awards.
His winning collection, "Chicks Dig Beards and Scars," was inspired by "real dudes," -ones that do "dude things" such as swearing and drinking from the milk container.

When creating the collection, Tognini set out to capture the rugged reality of the natural man. He aimed to maintain that raw, untamed hair quality that makes men truly masculine.