All Stylists Must Know… Do You? In a recent interview, Trevor Sorbie was quoted as saying, "I'm amazed at how many stylists don't even know the basics..." Don't you be one of them!
How do famous stylists keep their clients coming back? We asked…they told!
"When in doubt, leave it longer! Cut too short and you'll never see them again!" - Janine Shuman, Superstars International "No matter what, never let them see you sweat!" - Icon Jesse Briggs
You don't have to be a big salon chain or a super-stylist to reach your clients regularly right in their hip pocket. Plus, most of these suggestions are even free!
This holiday season, do you know how you´re going to show your clients just how much you appreciate them? If you have no idea — or if you´re just confused about gift-giving etiquette — read on. To help you make sense of it all, Hair´s How spoke with four uccessful salon owners about their gifting philosophies. While there´s no single correct approach, one thing is certain: When it comes to your business, it´s always better to give than to receive!
THINK YOUR WEB SITE ISN´T THATIMPORTANT? THINK AGAIN.AS YOUR VIRTUAL CALLING CARD,IT´S OFTEN YOUR ONLY CHANCETO MAKE A GOOD FIRST IMPRESSION WITH POTENTIAL CLIENTS, BUSINESS PARTNERS, AND EMPLOYEES.AS SUCH, IT´S CRUCIAL THATYOUR WEB SITE CONVEY THE RIGHT MESSAGE ABOUT YOUR SALON.
Stylists, it´s time to get your blog on. Blogging is a perfect — not to mention inexpensive — way to increase your name recognition, get your message out there, and communicate with both current and potential clients. Simply put, it´s one of the best bang-for-the-buck marketing techniques around. Go the extra mile and incorporate vlogs — video blogs — into your strategy, and you´ll reach an even wider audience.
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