Salons everywhere experience the challenge of brunettes who day after day sit in their chairs and simply request, “I wanna be blond”. It is with. out a doubt one of the top requested services in the industry today. The transformation can be breath. taking, the work involved to perfect the finished product is not an easy task, though the salon pro. fessional who takes on the endeavor will always smile and say "and you will be".
How does so much success NOT go to your head? Well, for Anthony Mascolo, creative head of TIGI, it's all in the family! He met up with our Russian Editor, Maria Strekalova, to tell us how he does it.
Running a small salon is a lot like being in a family. It's a close-knit environment and everybody plays a role in how well the family gets along, right? So, how do you pinpoint whether or not your "family" is disrupting your daily operations or your business in general? Well, you have to identify what your salon's weaknesses are first, advises Andrew Finkelstein of The Beauty Resource. It's hard to be objective because after all, your salon is your BABY!
This population of your client base represents about 50%of your revenue so don't you dare call them old! Making them look and feel younger? That's your business!
Teaching a client to love and care for her natural hair texture is one of the greatest gifts you can give. But what if she wants to straighten? It´s an issue of trust…one she´ll return by coming back to you again and again. 1 Comment(s)
Join the Editor of HAIR'S HOW as she chats with a legendary father and daughter, two of the most influential personalities in hairstyling, for a glimpse at how it all happened…and keeps going strong!
Tips for easy transition The road from blonde to brunette can be fraught with danger, so learn from the best: Beth Minardi, internationally acclaimed color expert, color director, and co-owner of Minardi Salon in New York City, and Mia Liguori McHugh, international color artist and director of product development for Scruples, give you the business.
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