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SHOW AND TELL: WHY EVERY STYLIST SHOULD BLOG A
SHOW AND TELL: WHY EVERY STYLIST SHOULD BLOG A
by Tracey Middlekauff

Stylists, it´s time to get your blog on. Blogging is a perfect — not to mention inexpensive — way to increase your name recognition, get your message out there, and communicate with both current and potential clients. Simply put, it´s one of the best bang-for-the-buck marketing techniques around. Go the extra mile and incorporate vlogs — video blogs — into your strategy, and you´ll reach an even wider audience.

AN INBORN PASSION
AN INBORN PASSION
by Yulia Shumkova

You see I do not have a profession but a passion, beauty is always on my mind — when I am moved by music, a movie, when I see images in fashion magazines. Of course working for fashion design-ers helps me to nourish this need for creativity.
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FENG SHUI YOUR SALON FOR SUCCESS
FENG SHUI YOUR SALON FOR SUCCESS
by Naomi Mannino

Use this 8-step common sense, no-nonsense Feng Shui approach to improve different areas of your salon and stimulate positive energy, creativity, wealth, and above all,the image of beauty!

THE BEAUTY OF TWITTER
THE BEAUTY OF TWITTER
by Naomi Mannino

Generate some regular buzz for your salon with clients and business connections that follow you...literally!

NAHA + NAHA = WOW!
NAHA + NAHA = WOW!
by George J. Miller

I´m sitting here with not one, but TWO North American Hairstyling Awards (NAHA) recipients: Sue Pemberton, 2007 Hair Colorist of the year, and Damien Carney, 2007 Finalist for Classic Contemporary. They represent JOICO as International Artistic Directors traveling the world and sharing their talents. It was inspiring to see that people who have totally “made-it” are still down-to-earth.

RIDING THE COOL WAVE…
RIDING THE COOL WAVE…
by Yuna Zavelskaya

The beginning of the turbulent 20th century was marked with the short “bob” cut and the Charleston Dress. For the past century, that image has been in fashion twice — during the 1960´s and…now!

WEDDING SHOW STYLE STAR
WEDDING SHOW STYLE STAR
by Kori Ellis

Want to get noticed as a bridal specialist? Get into hair styling for the bridal shows and get your name out there!




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