“With the launch of COLORINSIDER, we wanted to make sure that hairdressers around the country have direct access to the best education available,” says Maria Bowman, Matrix Director of Digital.
“Because our top artists can’t be available in person at all of our salons, we’ve created monthly interactive webcasts. This means that hairdressers can login and watch a 1½-hour class in real time, ask questions and see them answered live. If they miss the live airing, they can always access the recorded content on demand and access our webcast FAQs, which are available for download.”
Stylists can reserve their spots for upcoming webcasts and find out more about the Matrix Digital COLORINSIDER Classroom by visiting: MyMatrixFamily.com/Colorinsider.
Sign up for multiple webcasts to get unique insider tips from each of your favorite artists!
Create the Style
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MOBILE EDUCATION
MyMatrixFamily Mobile APP gives stylists access to education 24/7.
MyMatrixFamily Mobile APP is available for iPhone, iPad and Android.
With more than 20,000 available downloads, the MyMatrixFamily app offers a great value to stylists by enabling them to have free access to a bounty of tools that are meants to help grow their color business.
Current features and benefits include:
1. Acts as a color formulation tool to help beauty pros find the best COLORINSIDER formulas for their clients.
2. Stores all of your formulas and techniques in your ‘little black book’ of formulas.
3. Enables stylists to share looks done with COLORINSIDER across digital Matrix properties—including Facebook.com/Matrix and Sophisticates Hairstyle Guide!
4. Free how-to videos, including education for COLORINSIDER in English and Spanish.
5. New celebrity formulas added monthly to help salons offer the latest formulas to their clients.
6 QR code reader to help stylists easily scan the QR codes of Matrix offers in ads and color products!
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