Farouk Systems is donating $1 million in CHI and BioSilk products to salons devastated by the destructive forces of Hurricane Sandy. The assistance will consist of salon product kits and styling tools, which will be distributed throughout those areas hardest hit in southern New Jersey, Queens and Long Island.
When FSI founder, Farouk Shami and CEO Basim Shami began receiving reports of the massive destruction that Sandy was causing along the eastern seaboard, they immediately agreed to reach out to those business owners impacted-to assure them that Farouk would help rebuild.
"Our hearts go out to these salon business owners who, in some cases, have lost everything. These people have sold and supported our CHI and BioSilk products in their salons for years. They are members of the Farouk Family. We must stand by them in their hour of need," says Farouk Shami, founder and chairman of Farouk Systems.
FSI will work with key distributors to identify eligible salons. It expects to have representatives on the ground the week of November 26, 2012.
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