As the global pioneer in lash extensions, education and distribution, NovaLash felt that a high-class Lash Off was long overdue in this ever-expanding, innovative industry. NovaLash launched the First Annual Lash Off Contest naming Christina Lynn Perez of Cheeky Strut Salon as Lash Artist of the Year.
The Grand Rapids Michigan lash extensions artist stood out among the capable candidates due to her impressive artistry, flawless technique and dedication to industry standards. A textbook example of what can be achieved with amazing education (Perez successfully completed NovaLash’s Advanced Training course with inteational advanced trainer Sophia Navarro), combined with pure talent, (her three minute clip wowed judges and viewers alike) this Lash Artist of the Year has truly arrived!
When NovaLash announced this eye-opening contest a plethora of professionals filmed themselves lashin’ out before sending the video results to NovaLash. Hoping to be named Lash Artist of the Year, the artists behind the videos “represent what we have always hoped to achieve as a company: to provide a new, dynamic, profitable and fulfilling career option for those in the beauty industry. Each lash artist showed such passion for their career in lashes,” enthused NovaLash CEO, Sophy Merszei.
When the winners were announced, Perez wasn’t the only face in the victor’s circle. Four additional candidates received accolades in these wow-worthy categories:
To honor America’s lash-tastic talent, NovaLash plans to host a celebratory event in Houston, Texas in the fall where Perez will be awarded over $10,000 in cash and prizes! To see the top talent in action surf over to their main web presence, http://www.novalash.com/lashoff. And if you think you have what it takes to follow in Perez’s impressive lash prints, stay tuned for all the details about NovaLash’s Second Annual Lash Off Contest, coming up in 2012.
NovaLash Eyelash Extensions
Established in 2004 as the first global distributor of eyelash extension products, NovaLash, Inc. has quickly become the leader in the field of lash extensions by striving to provide the best that technology, science, creative artistry and customer satisfaction can achieve. NovaLash has since expanded into over 40 countries outside of the U.S. and continues to globally enhance the eyelash extension industry through substantial R&D, improved regulations and superior education. NovaLash was recognized in 2007 by ICMAD for product innovation of the year and voted Reader’s Choice for Best Eyelash Extension Company in 2010 by Beauty Launchpad Magazine and won Professional’s Choice Award for Favorite Eyelash Extension Line from American Spa Magazine. NovaLash continues to provide the only physician-developed training program using the longest lasting, medical-grade adhesives, eaing NovaLash its reputation as ‘the healthiest’ professional lash extension system. More information about the company can be found at http://www.novalash.com and http://www.facebook.com/novalashUS.
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Joni Rae Russell
Joni Rae and Associates
Marketing, Packaging, PR and Creative Services
16500 Alyse Ct
West Suite
Encino, CA 91436
P: 818-783-8080
F: 818-783-0001
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