L'ORÉAL USA AND MATRIX TO PARTNER WITH TELEMUNDO GROUP
Beauty Brands Will Connect With Fans of Novela Programming
June 2011-In the role of title sponsor, L'Oréal USA has partnered with Telemundo Group for the launch of the network's Club de Noveleras exclusive online community. As a member of the L'Oréal USA family,
Matrix plays a prominent role in that partnership by featuring
WONDER.BROWN, the secret weapon to lighten and tone even the darkest, coarsest and most resistant hair-concerns shared by the majority of novela fans.
Telemundo star Sandra Destanave will be at Premiere Orlando at the Matrix booth on Sunday, June 5th to share her novella star beauty secrets! One of Hispanic television's most beautiful stars, you know her from such novelas as Marina and most recently as 'Natalia Suarez' in Telemundo's hit Aurora.
Be there as she joins Matrix Artistic Designer Robert Santana, who will give his exclusive tips for creating beautiful color on his Hispanic clients using Wonder.Brown.
Meet Sandra Destenave Sunday June 5th:
10:45-11:15a and 3:00-3:30p
Club de Noveleras is a free, membership-based online community where devoted novella fans can gather to share their passions, discuss their favorite novella stars and win virtual and physical rewards through loyalty, engagement and participation. L'Oréal USA and Matrix are integrated seamlessly into this online destination, providing members with beauty tips and articles that relate to their favorite novella stars and story lines, along with "editors' choice" videos integrating product. The website's rewards program includes gift baskets containing products from the Biolage smooththérapie and Vavoom collections to qualifying members.