View FREE full HOT by Hair's How March/April issue!
HOT Off the Press!
● Doreen Guarneri speaks out: No two smoothing treatments are alike. ● Jim Markham introduces his much-anticipated ColorProof brand ● Scruples introduces 3D color system ● Feeling lucky? Enter to win HOT Gifts!
From Italy: SHE by SO.CAP USA showcases breathtaking extensions and heatless tools. Watch the video » | |||||
Apples and Oranges
Low- and no-formaldehyde smoothing treatments:
It's not a one-size-fits all proposition.
When stylists were unknowingly using treatments that produced high levels of formaldehyde gas during the ironing phase, a keratin smoothing treatment was pretty much a no brainer...
It's not a one-size-fits all proposition.
When stylists were unknowingly using treatments that produced high levels of formaldehyde gas during the ironing phase, a keratin smoothing treatment was pretty much a no brainer...
They're Baaaack!
Jim and Cheryl Markham, creators and founders of Pureology, are roaring back onto the pro-beauty scene with ColorProof, a contemporary, state-of-the-art haircare brand made specifically for color-treated hair.
There was a chink in the pro-beauty industry that just couldn't be mended after Jim and Cheryl Markham sold Pureology to L'Oreal Professional in 2007
There was a chink in the pro-beauty industry that just couldn't be mended after Jim and Cheryl Markham sold Pureology to L'Oreal Professional in 2007
Gels Bells
Just in time for the spring color season, Scruples introduces 3 Dimensional Customized Gel Colour System:
HIGH DEFINITION allows you to customize multidimensional looks by creating a rich base and delivering fabulous gray coverage;
BLAZING HIGHLIGHTS is formulated to lift up to 7 levels on natural or color-treated hair, while depositing permanent haircolor in a single process;
and SHADOW LOWLIGHTS eliminates the need for repigmentation and creates results in a single step
HIGH DEFINITION allows you to customize multidimensional looks by creating a rich base and delivering fabulous gray coverage;
BLAZING HIGHLIGHTS is formulated to lift up to 7 levels on natural or color-treated hair, while depositing permanent haircolor in a single process;
and SHADOW LOWLIGHTS eliminates the need for repigmentation and creates results in a single step
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| IZUNAMI ITC 450 Flat Iron | Malibu C Blondes Wellness Kit | Aquage AURA DVD | |||
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