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So.Cap. Thinks Pink

Everyone from NFL players to firefighters wear pink during the month of October in honor of Breast Cancer Awareness. Even the White House dons a pink hue!

Salons can join in by offering pretty pink extensions during September and October. When clients donate $10 or more they'll receive a 100% natural So.Cap. Original USA Hair Extension. Proceeds will directly benefit the Susan G. Komen fund for cancer research.

So.Cap debuts a special promotion in honor of breast cancer awareness month

Today, breast cancer is the most common cancer among women in the United States. It's also the second leading cause of cancer related deaths in women. As a result, it's been So.Cap.'s mission to help raise funds in the hopes of finding a cure. The company's annual Think Pink campaign aims to raise money and awareness.

"The special pink extensions will help raise much needed funds for breast cancer research," says Think Pink! So.Cap. Original USA Hair Extension co-owner Stephanie Veissier. "Women can celebrate this important cause in a unique and fun way by wearing the extensions. In the past, we've worked with well-known non-profit organizations such as Susan G. Komen, the American Cancer Society and the National Breast Cancer Foundation."