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Color Changes

Beth Minardi, creator of the new Beth Minardi Signature color for Joico, announces that the Charles David Salon and Spa group in Massachusetts has joined the Beth Minardi family. The prestigious Boston-area beauty group has opted to convert its professional haircolor portfolio to the Beth Minardi Signature and Vero K-PAK Color collections, thereby earning the distinction of Beth Minardi Signature Salons for each of its three locations.

Co-owners Charles "Buddy" Dudley and David Honeycutt launched Charles David 17 years ago, and since then, the company has become renowned for its upscale beauty services in both Hanover and Plymouth. Haircolor accounts for 65 percent of the award-winning salons' service revenue.

Part of the reason for the longtime success is the fact that Beth Minardi has served as Dudley's color mentor. Currently a member of the Beth Minardi Artistic Color (MAC) team, Dudley provides haircolor education to colleagues at the Joico Artistic Institute in Darien, CT and at other locations nationwide.