New York Style
by Regina Molaro


Mercedes-Benz Fashion Week, held February 9-16 in New York City, drew fashionistas of all kinds to Lincoln Center and a variety of other chic locations scattered around Manhattan. From renowned designers to celebrities and other A-listers, New York City was certainly abuzz with the latest in fashion and beauty. A range of must-have looks were presented exclusively for Fall/Winter 2012. From the classic, downtown looks shown at Alexander Wang to the sexy, polished looks that debuted at Victoria Beckham's show, the runways highlighted the cool looks we'll soon be donning for Fall/Winter 2012.

HOT went behind-the-scenes to provide a snapshot of what transpired backstage at Alexander Wang, Victoria Beckham, Rag + Bone and Diesel Black Gold. Redken's team was on hand to create the stunning beauty looks to coordinate and complement the collections. Backstage, blow dryers whirled and makeup artists put the finishing touches on the lineup of beauties. Hairstyles ranged from tomboyish to ultra modern, and makeup looks went from pale and natural to bold.

The following pages highlight the latest fashions and preview the season's most stunning beauty looks, bringing fashionistas all of the trend information that they're craving.

HOT went behind the scenes at Fashion Week to present this special report on the Alexander Wang show.

 

Alexander Wang


Classic style with a downtown vibe ruled the runway at Alexander Wang's Fall/Winter 2012 show. Redken Creative Consultant Guido created a style fit for the classic Wang woman. The sleek look presented a simple downtown vibe that bordered on tomboyish. Inspired by the kind of woman every fashionista yearns to be, the uncomplicated style was a perfect match for Wang's chic, modern sportswear. The runway's lineup of tall, leggy beauties included Brazilian bombshell Gisele Bundchen, who was sure to turn heads.

"When designing his collection, Alexander was very in tune to the details and designs for the girl today, and we wanted the hairstyle to reflect that," says Guido. "It's a very simple look-an easy down style with a center part and hair tucked behind the ears. It's a very wearable hairstyle-straightforward and effortless." To achieve the effortless, yet polished look, Guido used Redken's Satinwear 02 ultimate blow-dry lotion and Outshine 01 anti-frizz polishing milk.

 
 
Alexander Wang
Photos by Charles Sykes for Redken

 

Guido gets ready to style Gisele's hair for the Alexander Wang show.
 
Satinwear 02 ultimate blow-dry lotion
 
Outshine 01 anti-frizz polishing milk
Guido gets ready to style Gisele's hair for the Alexander Wang show   Satinwear 02 ultimate blow-dry lotion   Outshine 01 anti-frizz polishing milk



Create the Look:



At the Victoria Beckham show, HOT captured the fashion and beauty looks that reigned the runway.

Victoria Beckham


Manhattan's elegant New York Public Library was the stylish scene for Victoria Beckham's Fall/Winter 2012 runway show, which presented a sexy yet sophisticated collection. To complement Beckham's chic collection, Redken Creative Consultant Guido created sleek, minimalist "down" hairstyles. Each style was cut to a blunt, uniform finish that made for a lustrous, ultra-modern finished look.

"This is a simple style that, in fact, becomes very glamorous when worn with Victoria's sexy clothes, working to both highlight the collection and even 'tone down' the look a bit," says Guido. "We worked to get each girl's hair flawlessly smooth and straight. You can make hair this straightforward stylish if you do it perfectly. The hair in New York always reflects what I like to call 'American minimalism' - the styles, like this one, aren't often complicated, but they reflect a simple beauty that I think works wonderfully here." Guido used Satinwear 02 ultimate blow-dry lotion, Hardwear 16 super-strong sculpting gel and Shine flash 02 glistening mist to create this clean, modern look. The models that graced the stage had a classic sense of beauty. A key beauty look featured bold red lips.

 
 
Victoria Beckham
Photos by Charles Sykes for Redken

 

 
Satinwear 02 ultimate blow-dry lotion
 
    Satinwear 02 ultimate blow-dry lotion   Hardwear 16 super-strong sculpting gel


Create the Look:



Get a preview of Fall/Winter 2012 from HOT's backstage report of the Rag + Bone show.

Rag + Bone


Rag + Bone's design duo, Marcus Wainwright and David Neville, showed lots of texture, patterns, and prints for Fall/Winter 2012. To match the "India-meets-England" theme that dominated New York City's runway show, Redken's Creative Consultant Guido created a texturized, downtown look. The loose, textured hairstyles reflected that disheveled look that sometimes comes with traveling, complementing the myriad layers, fabrics, and prints that made up the collection.

"In my mind the hair is a little 'Patti Smith goes to India.' It's a little Rock 'n' Roll with soft, almost dreadlock-like chunky pieces," says Guido. "It's really a very cool look and is perfect for the Rag + Bone girl." Guido used full frame 07 all-over volumizing mousse and rough paste 12 working material to create the loose locks.

 
 
Rag + Bone
Photos by Charles Sykes for Redken

 

 
full frame 07 all-over volumizing mousse
 
Rough paste 12 working material
    Full frame 07 all-over volumizing mousse   Rough paste 12 working material


Create the Look:



Find out what beauty and fashion looks dominated at the Diesel Black Gold show in New York City.

Disel Black Gold


A dark palette of black, white and gray was presented at Diesel Black Gold's Fall/Winter 2012 show in New York City. The collection flaunted an urban, edgy vibe with a hint of Rock 'n' Roll coolness. To complement the laid-back fashion, Redken Creative Consultant Guido created an update on the ponytail with a casual side-swept style. The look was all about natural texture with strong lines-a little "grunge" with a boyish twist.

"This style is very tomboyish and I wanted it to appear to be anything but perfect," says Guido. "The girl I had in mind when I created it had certainly done it herself and is into Rock 'n' Roll. I thought of how Kate Moss might style her hair when she wears jeans. The height at the crown is what really adds a nice dimension, giving it a 60's feel." Guido used Redken Products forceful 23 super-strength finishing spray and full frame 07 all-over volumizing mousse to achieve the look.

 
 
Diesel Black Gold
Photos by Charles Sykes for Redken.

 

Guido shares a laugh with one of Diesel's beauties
 
Full frame 07 all-over volumizing mousse
 
Forceful 23 super-strength finishing spray
Guido shares a laugh with one of Diesel's beauties.   Full frame 07 all-over volumizing mousse   Forceful 23 super-strength finishing spray



Create the Look:

Tip: For easy height at the crown and a matte, texturized feel when trying this look at home, try shaking a small amount of Redken's new powder grip 03 mattifying hair powder into the roots for instant volume - apply on dry hair before securing the pony.