Hyper Color
Vibrant hair color not only continues to grow in popularity among derring-do clients and beauty pros, but it has also become an art form unto itself.

Vivid hair color stars have emerged; more sophisticated color melts are being done; and the seasons have become intricately woven into this high-fashion color landscape.

One of the most impressive fall color designs that we’ve seen to date: HyperColor, a deeper rainbow design by Rickey Zito, Pravana Guest Artist and Instagram sensation. 

Brand: Pravana ChromaSilk Creme Hair Color
Base Rusted Root 4.20 (Bright Beige Brown) + 20-volume developer
Prelighten Below base to ends: Pure Light Power Lightener (lift to level 10)
Toner Below base to ends: Express Tones Ash

Formulas: Rainbow Color Melt

Formula 1 3 oz. NEONS Pink + 2 drops Magenta + 2 drops Violet
Formula 2 3 oz. PASTELS Mystical Mint + 4 drops NEONS Green + .75 oz. NEONS Blue
Formula 3 3 oz. PASTELS Blissful Blue + .25 oz. NEONS Blue
Formula 4 NEONS Yellow
Formula 5 NEONS Pink

Photographer: Huck Hinshaw @pleasantlycavingin;
Colorist: Rickey Zito @hairgod_zito;
MUA: Amanda Evert @aamandanicollee;
Fashion Stylist: Caisa Airmet @caisadilla;
Model: Erika Brueckner @tootalltomarry;
Photo: Courtesy of pravana @pravana