Enter the Drab to Fab Contest -
Damien Carney
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Enter the Drab to Fab Contest

Go head-to-head with Damien Carney in a style webisode

Are you confident enough in your up-style skills to take on the Master? Joico International Artistic Director Damien Carney wants to challenge you. Enter the Drab to Fab Head to Head video contest for an opportunity to be whisked off to Hollywood to be filmed as you compete with Damien on one of his Drab to Fab webisodes. Here's how you can get to Hollywood:

  1. Create a short video outlining or depicting your fabulous updo. The video must be a minimum of 30 seconds or a maximum of 120 seconds. Use a camera, iPhone, iPad-anything that creates a video format that's in line with YouTube guidelines.
  2. Upload the video to the Drab to Fab Head to Head Facebook portal before midnight on July 15, 2012. (Only one entry per person.)
  3. Keep your fingers crossed!

Damien and his dynamic team will review all of the entries and select five finalists. Finalist videos will be posted online and are open to an online vote by all-stylists and consumers alike! Voting begins July 19 and ends August 2, 2012. The winner will be flown to Hollywood-all expenses paid. Following dinner with Damien and the Joico team-it's ON! Time to tape the Drab to Fab webisode and go head to head with Damien! The grand prize also includes a year's supply of assorted Joico products and the chance to display your skills to the entire Drab to Fab audience! For complete contest details, visit and click on Video Contest.



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