“The style of the suit—‘40s meets ‘70s—evokes two decades when women were most powerful and confident,” says Paul Norton, Joico celebrity stylist. “So we decided that a strong shape, directed off her face, was the best choice for the evening.”
How-To:
Step 1. For crisp white blondes, shampoo and condition hair with Joico Color Endure Violet Sulfate-Free Shampoo and Conditioner.
Step 2. Combine small amounts of Joico Power Whip Whipped Foam with Joico Heat Set Blow-Out Perfecting Crème. Work the mixture through the hair from roots to ends.
Step 3. Dry the top sections with a small, round, boar-bristle brush to create volume. Switch to a small Mason Pearson brush to smooth the side and back sections.
Step 4. When the hair is dry, emulsify Joico Texture Boost Dry Spray Wax in your hands and tousle the product into the hair to create separation and a natural texture effect.
Step 5. Secure the sides with Joico’s Flip Turn Volumizing Finishing Spray, and then spritz fingers with the product and pinch random sections to create definition throughout the longer top sections.
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